Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

  • Title: Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
  • Author: Ash Maurya
  • ISBN: null
  • Page: 194
  • Format: Kindle Edition
  • Running Lean Iterate from Plan A to a Plan That Works Lean O Reilly Are you an entrepreneur about to create a new web application If you want to maximize your chances of building something customers want this book demonstrates ways to apply and test techniques for cu
    Are you an entrepreneur about to create a new web application If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that pAre you an entrepreneur about to create a new web application If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use.By rigorously following the techniques described in this updated edition, you can eliminate waste whether it s time, money, effort, or all of the above and get your product to market quickly Refined through the real world experiences of dozens of startup companies, these techniques are part of Eric Ries Lean Startup methodology.Principles covered in this book include Find a problem worth solving, then define a solution Demo before building Pricing is part of the product Maximize for speed, learning, and focus Build a continuous feedback loop with customers throughout the product development cycle Right Action, Right Time Build a path to customers from day one In Running Lean, Ash Maurya lays out a clear, practical plan for giving your startup the best possible chance We used his approach at Year One Labs with every one of our startups It s the best way for new companies to find their groove, explain their business model, and ultimately, grow their business Alistair Croll, founding partner, Year One Labs

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      194 Ash Maurya
    • thumbnail Title: [PDF] Ó Free Read ✓ Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly)) : by Ash Maurya ✓
      Posted by:Ash Maurya
      Published :2019-07-12T10:45:58+00:00

    About Ash Maurya


    1. Life s too short to build something nobody wants I have been an entrepreneur for than a decade, and throughout that time I have been in search of a better, faster way for building successful products.Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries I joined in on the conversation and have been rigorously applying and testing these principles since then I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.That is my mission and reason for being.


    740 Comments


    1. Ash Maurya describes his book as follows: Running Lean is a handbook for practicing entrepreneurs who want to increase their odds of success.Which, for me, was originally off-putting. Why? When I was reading the blurb, I focused in on the words innovate and iterate and blocked out venture and bootstrapping. I came at this book as an engineer, not as an entrepreneur. And my initial enthusiasm quickly waned: is this going to be one of those self-important business books? But pretty quickly, I figu [...]

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    2. If you've read "The Lean Start-up" and were left wondering "that's cool, but HOW", then this is the book for you. Written using a Lean Start-up approach over a period of two years, this is a quick and easy read with some awesome examples and case studies. The book provides basic tools (to the level of templates for conversations) on (1) how to ensure you're actually solving a problem that people need solved and (2) that the solution you propose is something that solves the problem and that peopl [...]

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    3. *notes to self*>> Why are start ups hard? Because the product market fit takes multiple iterations. Most learning happens after the product is released, so get to that point soon. Know HOW to listen to customers, not just what they say. Customers might not know what they need, but there will be a recurring theme of pain points. Don't Pitch in customer interviews, listen.Iterate enough on the idea and product before running out of resources (not just $$, but time!)Get out of the building fo [...]

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    4. Every startup has it’s good and bad days. Question is, what to do, when you find that your initial idea is not quite as good as you expected it to be.Ash tries to answer this question by providing clean path to the success. By describing various aspects of running project he will show you issues that are particularly worth addressing. I have to admit that Ash provides you with lots of valuable information regarding issues you will probably encounter during project.Generally, problem with this [...]

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    5. I recommend reading the following books before jumping on this one: -The Lean Startup by Eric Ries-Business Model Generation by Alexander Osterwalder and Yves Pigneur-Value Proposition Design by Alan Smith, Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, and Yves Pigneur.This will create a wider range of understanding of what the Lean Startup is all about. I also recommend jumping on Ash's new book: Scaling Lean as it is a continuation of this book (In terms of scaling the Business)

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    6. Интересная книга, соединяющая на практике customer development и lean мышление. Подтвердила мои выводы о том, что чем больше ты говоришь с клиентами тем меньше рисков сделать что то не то, что хочет рынок(кеп).Я так и не смог прочитать 4steps to ephihany, но это хороший пример рабочей методологи [...]

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    7. Nejzajímavější nápady jsou hned na začátku knihy, potom už mi toho moc nedala. Druhá nejpřínosnější část byl konec – paradoxně appendix.Každopádně bych tuto knihu upřednostnila tištěnou – lean canvas si prostě bez obrázku jen těžko představím (v praxi).Audio zpracování vůbec není špatné – rozhodně mezi naučnými knihami jedno z nejlepších! Co mi však mírně vadilo, byla těžkopádná výslovnost angličtiny.

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    8. This is possibly the best "business" book I've read and the single page business plan is brilliant. If you're thinking about starting a business or have a business that you want to improve, this is a terrific book.

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    9. If you're an internet entrepreneur, this is a book that should be found in your bag or on your desk, dog-eared and well worn. When they introduced the idea of a "Lean Startup," Eric Ries and Steve Blank challenged entrepreneurs and investors everywhere with a new Grand Theory about how startups work, what they do, and how they can be more successful. But there was little indication of how to translate those ideas into workable, real-world scenarios.Running Lean is the first book I've encountered [...]

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    10. This is a book on starting a new enterprise, which actually does not necessarily have to be a formal startup. I can see its lessons in my current role as a professor, who is not in the standard tenure track. In many ways, because I have to be regularly answering the question of what my position is it sometimes falls into this. This book is helping me frame how I present myself and propose new projects, in particular trying to establish a long-term stable position for myself.In particular, the id [...]

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    11. Recommended by Henri Shi from his VeloCity Campus "Lean Business Model" workshop.I would label this book as a MUST READ for anyone trying to create a start-up or get started on a project.The original "Lean Startup" book by Eric Ries introduces the theories behind the Lean Methodologies. It's interesting, but it leaves you not knowing exactly where to start.This book, in contrast, is very detailed and practical. It shifts away from "what to think," towards "what to do."Examples: How to fill out a [...]

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    12. What is running lean? It is a systematic process for iterating from plan A to a plan that works, before running out of resources.The essence of running lean can be distilled into three steps:1. Document your plan by Lean canvas2. Identify the riskiest part of your plan by researching, interviewing, MVP and etc.3. Systematically test your plan by iterating This book is for managers, developers and entrepreneurs, and all those who plan to start their own IT business. In that, the author shares his [...]

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    13. This book is a worthy follow up to "Lean Startup" by Eric Ries. Instead of focusing on the principles of lean startup (which original book did extremely well), "Running Lean" is presenting exact recipes on how to specify, validate, develop and introduce new product to market. While this knowledge obviously applies to startups, I think this way of doing things applies to any product where uncertainty is very high. For this reason, I'd recommend this book not only to people who want to start their [...]

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    14. If you plan on founding your first start up and you could only read one book, you would be well served to pick Running Lean. More practically oriented the Eric Ries' The Lean Startup, it contains enough theory to help you understand why his practices work. A true handbook on how get right the hardest parts of starting up your company. The clear directions and advice left me feeling like I really could use lean practices if I ever found myself in a technology start-up.

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    15. Very clear examples and ways to track your progress and optimise all procedures in your company/startup. Attention to detail is vital in the business world and this book proves it!

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    16. Practical examples for applying lean startup principles

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    17. Running Lean is very well thought out d tested! It talks through the thought process for creating a business.Having worked at one of the early companies to follow what became the "Lean" process: "IMVU" it is very interesting to see the development and refinement of many of the concepts.Some of the key points that changed my mind and surprised me were:1) Start by charging a price: If you don't charge a price up front, you will get a lot of users who sign up, and use the product, but are never lik [...]

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    18. Throughout the 20th century, technology amazed us. Faced with so many new possibilities we learned to ask the question 'Could it be done?' and, typically, well-resourced large company R&D departments toiled for years and often they showed us that the answer was yes. But quite often they also created products that failed because they didnt fulfil a real need, despite having burned up millions of dollars and years of effort by talented people.Now, in the 21st century, many of us have learned t [...]

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    19. Honestly, this is a great book and an earnest system for start-ups. A lot of big, established companies try to steal and repackage this program, but it is best suited for those people trying to solve a specific problem. Highly recommend.

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    20. If you read one book on entrepreneurship, let this be it. It summarizes a lot of the "best" ideas in entrepreneurship (Steve Blank, Eric Ries, Sean Ellis, etc.) and gives you a very practical guide to getting started.

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    21. This is an interesting take on Lean startups. The information presented is a pretty objective version of a subjective topic.Well written and clear.

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    22. I love the Lean Canvas!

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    23. I bought this book in 2 years ago and today I read it again. Ash show us how we can develop products (software) iteratively using lean methodology with an example.

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    24. It's an instruction manual to follow up on the Lean Startup. There are some good concepts but it felt too much like reading software installation instructions.

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    25. Better and more practical than the Lean Startup.

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    26. Very helpful for beginners like me. The book helps me to understand more about the lean startup methodology. Thank you Ash Maurya!

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    27. Must to have (and read).

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    28. Amazing book by Ash Maurya. It's a great follow up for Lean Startup by Eric Ries, since the latter gives you the "Lean mindset", and the former gives you a methodical approach, describing a real process.

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    29. Reading this in order so that we are all on the same page before we create a lean canvas for eCraft International. Lean Canvas is a further development of Alex Osterwalder’s Business Model Canvas, which he describes in the book Business Model Generation. Lean Canvas helps deconstruct your business model into nine distinct subparts that are then systematically tested, in order of highest to lowest risk.Stage 1: Problem/Solution Fit Key question: Do I have a problem worth solving?Stage 2: Produc [...]

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    30. Probably one of the better trendy "Lean" books out these days. Despite being drawn from blog content, it's fairly well edited he did an excellent job porting his posts and talks to book format. Stuff I liked:- The author is a technical founder, so he knows how the sausage is made.- To get your idea on paper, Ash Maurya created a "Lean Canvas" which is an adaptation of the Osterwalder Business Model Canvas. Maurya's canvas is much more down-to-earth and is a much better fit for any software start [...]

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