Marketing the Museum

  • Title: Marketing the Museum
  • Author: Fiona Mclean
  • ISBN: 9780415103923
  • Page: 108
  • Format: Hardcover
  • Marketing the Museum Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation The history of the museum is one of shift
    Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the product which the modern museum can offer This book explores the crucial question AreMarketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the product which the modern museum can offer This book explores the crucial question Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.

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      108 Fiona Mclean
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      Posted by:Fiona Mclean
      Published :2019-07-16T10:53:12+00:00

    About Fiona Mclean


    1. Fiona Mclean Is a well-known author, some of his books are a fascination for readers like in the Marketing the Museum book, this is one of the most wanted Fiona Mclean author readers around the world.


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